..It Will Pay Off | My Journey as a Norwegian South Asian Entrepreneur

Fashion. One of the greater influences in a girl's life. Who doesn't love an opportunity to get dressed up and strut their stuff?


We want to be unique, stand out, style it up, do everything we can to follow the latest trends as well as look presentable for all our aunties and uncles that are attending the party. For me? It meant more than just a party. More than styling. I wanted to do more.


I grew up in a small town in Norway, with very few Tamil people around me. Still, I always loved to mix and match my clothing whenever I had the opportunity to do so. As far as I can remember, my biggest dream was to have my own clothing brand and provide my own designs for everyone. I would watch fashion shows, even though I did not know a single brand at the time. I would then have my own little fashion show, with my brothers being the models – perks of being the oldest in the crowd.


After years of excuses, I was finally convinced to start up my own brand. I had tons of doubts on how I could do this, but I was sure about one thing. The name – KAVI, my Mother's name. The person who would dress herself in the simplest, yet the most elegant way. With an overflow of ideas, doubts and excitement, we officially announced our new journey in November 2018.



I say we when I speak about our company, as I am not alone in this. I became us, We became a team. We started off with no expectations, but we knew one thing – to always put our heart and soul into our company.


Throughout our first year, we managed to do a lot of collaborations, with different growing companies in Norway. We ended our first year with the launch of our first ever collection – The Rose Gold Dream. We had a full-on celebration with our closest ones who were there to support us. That day will always be one of the highlights of my life.


Now, enough talk about me and our journey. Let's focus on you. The one reading this. First of all- thank you for taking the time out of your day to read this. Secondly, do you have a passion? Whether it is your education, arts, make-up or fashion just like me, I know how hard it can be to always think the worse even though you use your day in and out searching for inspiration, looking at other people doing what they love wishing you did the same. Well – that's a sign. Sit down with positive people who will be honest and help you to make a start on your vision. Surround yourself with people who want to see you grow and help you on the way – mentally. Lastly, but most importantly, believe in yourself. Believe that you are willing to work hard for your vision. If I can sit here after a year, being motivated to do more with our company, I'm sure you can do it too. As cliché as it sounds like – it will pay off.


I want to end this post by saying thank you to Cinnamon Bay for reaching out to us for this post, and I wish them well in their journey in inspiring others just like me.

©2019 Cinnamon Bay

London, UK